From April 20th to 21st, the 2024 Xiamen International Fashion Week "TRENDY UP" took place at KCCA, a contemporary art center on Gulangyu Island, known as Lu Chao·Gulangyu Academy of Arts. As a key component of the Xiamen International Fashion Week, this year's "TRENDY UP Fashion Show" continued to innovate and reinvent the concept of "the city as a runway.” The event uniquely combined dynamic fashion shows with static art exhibitions, creating six futuristic, tech-infused fashion shows for six original designer brands.

Operated by C&D Starlight Fashion and Culture Co., Ltd., affiliated with C&D Group, the fashion week aims to enhance the city's "fashion quotient," rapidly develop local design talents and fashion brands, and craft pioneering fashion examples through cultural tourism, contributing to Xiamen's ambition to become a regional international consumption center and a hub for popular culture.