Recently, C&D Winery was appointed as the exclusive agent in China for Penfolds, a core brand of Treasury Wine Estates, covering the BIN8 and St. Henri labels. C&D Winery will handle market promotion, sales, and service operations in China. This partnership with Penfolds will allow C&D Winery to expand its product line and further strengthen its position in the mid-to-high-end wine market, injecting new vitality into the Chinese wine market and providing Chinese consumers with a superior and authentic wine experience.

Moreover, C&D Winery will apply its proprietary traceability management system to these products, ensuring each bottle of BIN8 and St. Henri distributed from their warehouse carries a unique traceability label, allowing consumers to scan and access product information for a more secure and reassured purchase experience.