Recently, the Wenchang Fish Nature Reserve Affairs Center for the Chinese White Dolphin in Xiamen and Xiamen Haiyue Villa Hotel, affiliated with C&D Tour, jointly hosted the 5th "Love Xiamen, Protect the Chinese White Dolphin" charity run event. Over a hundred participants, including organizers and more than 30 family groups, took part in the event, enhancing the involvement of students and parents in the conservation of rare marine animals.

Seaview Resort Xiamen established the public welfare fund, "Love Xiamen, Protect Chinese White Dolphins," in 2009. It has consistently called upon society to care for Chinese white dolphins and protect rare marine species through charity sales of dolphin dolls, media publicity, and Christmas charity run.