On September 22nd, the 2023 Xiamen International Wine Festival in Free Trade Zone (FTZ), guided by the Xiamen Free Trade Zone Management Committee and organized by C&D Group, commenced at the Xiamen International Wine Trading Platform. The festival aims to implement the national action plan to revive and expand consumption and support Xiamen City in becoming a global consumption hub.

The festival also witnessed the “Access ceremony of liquor merchants to the Xiamen FTZ Imported Goods Traceability Platform” and the “Signing ceremony for merchants on the Xiamen FTZ Digital International Liquor Platform”. Additionally, the opening of the "Wine Market in Sea World" at Xiamen Sea World Shopping Center was celebrated and continued until September 24th.

Thanks to the strong support of the Xiamen FTZ Commission, significant strides have been made innovatively by C&D in establishing the Xiamen imported wine trading center, renowned white wine trading center, and digital international wine platform. These have fostered a harmonious integration of online and offline channels, facilitated the blending of imported wines and domestic white wines, and paved the way for the emergence of a "new trinity" development model. This transformative approach is crucial in propelling the wine industry in Xiamen toward a high-quality upgrade.