In the recent 2022 CCFA Golden Lily Best Practice Case Selection, the JFC Pinshang Shopping Center of C&D gained the title of Golden Lily Shopping Center Marketing Best Practice Case for the second consecutive year by virtue of its creative marketing campaign Xingjiu Festival, which stood out from the competitors.

On the basis of the continuation of previous original brand IP events, this Xingjiu Festival 2.0 is iteratively upgraded, which incorporates the theme concept of "wine" with oriental cyberpunk color and introduces the concept of "poetic life with wine". It offers offline activities such as drunk market, food market, immersive LARP experience, cocktail performance, band performance, camping life festival, street dance performance, and DJ performance. It also cooperates with powerful dining and wine brands to present more than 70 featured products, attracting many consumers.